What the assessment measures
Three things decide whether a buyer pays a premium, pushes for a discount, or walks away entirely.
Transferability
Can the business run, win work and keep its clients without you? Owner dependence is the single biggest reason strong businesses sell for less than they should, or fail to sell at all. This measures how much of the value walks out the door when you do.
Evidence
Can you prove what you claim? Clean financials, documented processes, contracted revenue and reliable reporting are what turn your story into something a buyer can underwrite. Without evidence, even a genuinely good business gets priced as a risk.
Strategic Advantage
Why would an acquirer buy this rather than build it themselves? Market position, defensibility, quality of revenue and a credible growth story are what move a business from a fair price to a premium one.
Before you start
The questions founders usually ask first.
Around five minutes. The questions are direct and there's nothing to prepare or look up beforehand. You'll get your score as soon as you finish, with the full report sent to your inbox.
No. A valuation tells you a number based on where you are today. This assessment tells you why that number is what it is, and what would move it. It's a readiness diagnostic, not a pricing exercise.
Very much so. Everything that makes a business attractive to a buyer also makes it better to own: it runs without you, it's measurable, and it holds its position in the market. Founders who build value early end up with options, whether they use them or not.
Founders, owners and CEOs of established businesses, typically past seven figures in turnover, who want an honest read on where they stand before making their next move.
You'll receive your score across the three categories along with a personalised report showing where your strongest value sits and where the gaps are. What you do with it is up to you. If you'd like to talk it through, you can book a conversation with Jenny directly.
This is one piece of a bigger picture.
The Value First Assessment comes out of Jenny's work with founders building businesses that are worth owning now and worth buying later. See how she works with clients on strategy, growth and exit.
